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Do The Mash — for Breakthrough Ideas

Gregg Fraley, Author of Jack's Notebook

Philo was a farm boy, raised in Utah and Idaho and you’ll see in a moment why that matters here. Otherwise, here are instructions for all you Guerilla Innovators out there. This is your loosely defined business problem, challenge, or market-area opportunity. The two concepts were: a Hay Field and Visual Display.

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