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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Build an active online presence (be your own PR person!). Find good business partners and people who will refer you. Start doing guerilla marketing. Box address. Invest in printed marketing materials. Create a website. Set up a business email account. Share customer stories and experiences. Create a paid advertising campaign.

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The Ultimate Work From Home Checklist

Up and Running

Build an active online presence (be your own PR person!). Find good business partners and people who will refer you. Start doing guerilla marketing. Box address. Invest in printed marketing materials. Create a website. Set up a business email account. Share customer stories and experiences. Create a paid advertising campaign.

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

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How to Have the Best Opening Day Ever

Up and Running

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Partner with your local Chamber of Commerce and hold a ribbon-cutting ceremony. Katherine of CycleBar recalls how they partnered with their local chamber of commerce for their ribbon cutting ceremony, which was a huge success.

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This Week in the NYC Innovation Community – January 25, 2010

This is going to be BIG.

The rest of you will just have to go to one of these events to try to find human life partners: Monday, January 25th 6:00PM The Future of Music: with Lyor Cohen, CEO Rec. 8AM Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond. RSVP: [link]. Tuesday, January 26th.

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Putting Additional Context Around Sequoia’s Message

Pascal's View

Well, the 'don't-tell-anyone-it's-confidential-but here you-go' guerilla dissemination tactics have worked very well for the PR people at Sequoia.   Alan Patricof of Greycroft Partners recently wrote a letter to investors, in part commenting on the need to avoid overreacting to the Sequoia call to alarm.