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How to Have the Best Opening Day Ever

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We utilize as many organic opportunities as possible, maximizing our public relations efforts by sending out and publishing press releases and media advisories, as well as reaching out to our local network of media,” says Erin. How can you get the media interested? Consider holding a VIP night or soft opening.

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Beware The Consultant

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. The final straw came when I asked the latest 25-year old a simple ‘yes / no’ question related to stock options.

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