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Do The Mash — for Breakthrough Ideas

Gregg Fraley, Author of Jack's Notebook

Philo was a farm boy, raised in Utah and Idaho and you’ll see in a moment why that matters here. His Aha moment came when he took a rest and then looked back on his neatly mowed field with the neat rows. Otherwise, here are instructions for all you Guerilla Innovators out there. I call it simply The Mash.

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