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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're better than everyone else at SEO.". "A During beta-testing they would be guinea pigs. Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're going to get reviews on blogs.".

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Twitter Link Roundup #275 – Fascinating Stuff for Small Business, Startups, and Design!

crowdSPRING Blog

How to Simplify SEO, PR, and Social Collaboration | Convince and Convert crowdspring.co/1JPSPDh. I Was a Human Guinea Pig: 6 Self-Experimentations crowdspring.co/1B4GoAz. Want Copy That Actually Works? Start with Mass Desire crowdspring.co/1C8OZ03. Get Discovered With a Knockout Portfolio crowdspring.co/1IYi7Pw. crowdspring.co/1GHvoJK.

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Why Customer Experience Is the Key to an Amazing Business

Duct Tape Marketing

Website design should be renamed customer experience design and anyone calling themselves a web designer should possess certifications in SEO and content. So I started urging them and now anyone who will listen to choose a customer about once a quarter and make them a customer experience guinea pig of sorts. Floss with your customers.