If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. We're better than everyone else at SEO.". "A We're going to get reviews on blogs.". We're putting a 'Retweet' button inside the product to encourage viral growth.". Frightening honesty.
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