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Good to Great to Excellent: A Roadmap

www.launch.co

JULY 25, 2012

Search. -->. For background, Mahalo started with a vision of "human powered search + content" which had nice, moderate -- but not breakout -- success. We hit 15M uniques 18 months ago with our content+search product, but it was largely based on "good content" combined with "excellent SEO." Copyright © 2011, LAUNCH Media, LLC.

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Lean Marketing: Facebook advertising for newbies

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. Paid search allows small business owners to easily set simple, reasoned goals and then, based on the data collected, make adjustments and decisions rationally. Is a user registration or harvested email address a conversion?

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