Digital Design & User Experience Best Practices: Happiness + Profits!
Occam's Razor
JUNE 11, 2014
Empower customer reviews that are actually helpful. For example, I type in for "trip to Hawaii" (not an esoteric destination) into Google. Personalization is hard from a technology perspective. I order the first three with the highest percentage in the match column. Rock joy-inducing mobile experiences.
Let's personalize your content