Hiring IP Product Product Name 
Gust
DECEMBER 22, 2011
So you’ve chosen a name for your startup, product, or both. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.
Up and Running
SEPTEMBER 22, 2014
My business doesn’t have IP. 100% of businesses have Intellectual Property (IP). IP is not just for tech businesses or inventors. Even if you simply decide to launch a crowdfunding campaign, you’re exposing your IP to risk. If a work for hire agreement is absent, the contractor, not the business, owns the contracted work.
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