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Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. Furthermore, upholding integrity amid viral trends and clickbait culture requires strong ethical fortitude.

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Small business and social good: some tips on doing the right thing

crowdSPRING Blog

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. Related posts: Lean Marketing tips: not-for-profit edition.

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The rise of native advertising: Fine or farce?

The Next Web

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article.

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The 4 Commitments To Grow Your Reach Online

Duct Tape Marketing

This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. You know, that's why, you know, you see kind of a, a viral sensation happen and someone has a big following.

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Super Bowl Advertising – Tor Myhren

Start Up Blog

Late night and morning show hosts, news anchors, magazine and newspaper writers, bloggers, and tweeters are all talking about who’s on the game and what to expect. Postgame is where digital and viral take over, exponentially increasing the value of a Super Bowl ad with each additional view, comment, blog posting and Twitter comment.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing. Further Reading.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Advertising and Public Relations. Booth-related Services. Here, digital audience marketers chime in on the ones they’re using now, and why. Sports Bars, Pubs and Wine Bars. Steakhouses.