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Technical SEO for Startups with Jacque Alec at Capconvert

Mucker Lab

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec , the CEO of Capconvert , to go deep on the topic of technical SEO for startups. The whole purpose of SEO is to then optimize your digital assets and direct “search traffic” into “site traffic.” For example, type site:[link] in Google’s search bar.

SEO 78
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Lead-ins with content in HTML or structured data for users and Google.

SEO 122
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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. It’s web because it’s written in the languages of the Web—HTML, CSS, and JavaScript—instead of in some domain-specific language or in a native framework captive to one platform. What are PWAs?

Web 103
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

They use geo/ip to work out where I am. And it is as if html has not been invented. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy). I press a button and – boom! – Music! It is not that hard to do this.

Web 164
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What Google's Penguin Algorithm Means for Your Business

mashable.com

Google SEO went into free fall from first week of April until middle of May for refinements. Lame SEO people called it Penguin to justify to clients why SEO had fallen. SEO, as relevant as MySpace and Google Buzz in the 2nd decade of the 21st Century mobile marketing era. Register here. Print Story. Email Story.

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How to Use Google Optimize & Tag Manager for Personalization

ConversionXL

There are limitations to identifying a visitor’s location based on their IP address. For others, the location-based IP is simply inaccurate, especially if you’re going as granular as a visitor’s city. We first need to a way to identify a user’s location based on their IP address. Simo Ahava’s recommendation is IP Geolocation.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

If they use Haml, are they ignorant of HTML? But that might be too much for you to understand.Net (CRL) can run everything from Python, PHP, C#, Ruby and even languages out of your “standard” code-to-render-random-html like F# and Scala down to even C++ integrated in a way that no other platform supports. Matt Sherman.

Java 107