Intellectual Property IP Naming Product Name 
Gust
DECEMBER 22, 2011
So you’ve chosen a name for your startup, product, or both. Intellectual property. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. Every person who has touched the new business in any way has a potential claim to related IP rights.
Up and Running
SEPTEMBER 22, 2014
Please consult with an attorney before making any intellectual property or other legal decisions. Read on to see five common mistakes regarding intellectual property, so you can avoid the pitfalls. My business doesn’t have IP. 100% of businesses have Intellectual Property (IP). Do you own it?
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