Term-sheets and Valuations: Thinking about Negotiations - Startups.
Tim Keane
JANUARY 12, 2010
3] However, if they are built bottom up, they demonstrate and make explicit a range of business model assumptions the entrepreneur is using to think about his business and its revenue model. Pre-bubble Siliicon Valley deals were popularly valued at multiples of revenue. This is why a bottom up approach is more credible.
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