Internet IP Revenue Technical Support 
A Smart Bear: Startups and Marketing for Geeks
JANUARY 24, 2011
Of course this is Survivor Bias at it’s finest; these examples don’t prove this is a great strategy , they just illustrate that it can work: Zappos decided to sell shoes over the Internet, even though it meant eating shipping costs as customers tried shoe after shoe, constantly returning merchandise on the basis of fit or look.
news.ycombinator.com
SEPTEMBER 16, 2011
flavor of a question-and-answer, poll-your-friends site with a distant revenue model and no user acquisition strategy. Ran if for two years before we shut it down with almost no revenue achieved. One thing Id add: IP- and idea-defense isnt always the strategy behind the stealth tactic. It was yet another Web 2.0
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