How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
It also has a considerable online presence on key social media platforms. The great-grandson of Hermogenes Lopez had a long history as an executive and angel investor prior to taking on the leadership role at Hawkers. He also knew that he needed a new approach to marketing the company that had been primarily an internet company.
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