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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Everything we were taught pre-Internet is still relevant. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. And you thought the Internet was a meritocracy where the best ideas win? Underbelly.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

In my roles as CTO for various startups, its been an interesting repeating cycle for the CTO to have to wear lots of hats especially in the early days: from start-up systems architect to code monkey to development manager to ops manager then finally to CTO as the business scales over time and these roles warrant dedicated full-time staff.

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