IPO Naming Product Development Social Network 
Startup Lessons Learned
AUGUST 1, 2009
Also SJ's obsession with better taste (positively) contributes to the overall product development process. There are some good anecdotes about Chief Engineers in the Toyota Product Development Book. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Great post Eric.
Startup Lessons Learned
JUNE 22, 2009
Ive spoken in some detail about a specific pivot that we went through at IMVU , when we decided to abandon the instant messaging add-on concept, and switch to a standalone instant messaging network. We went through another pivot when we switched again from instant messaging to social networking. Thank you for your nice posting.
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Startup Lessons Learned
SEPTEMBER 18, 2008
Even with only a few months of development, third parties have crammed every single category in the store full of apps. All I see is a name, an icon, a price, the developers name, and a review star-rating. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps.
Startup Lessons Learned
MARCH 13, 2009
Who doesnt want to see their name in print? gave us two years of a beta product to build up the service and the brand awareness. Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. See if their answer is about tactics or strategy. Founders push for it.
www.vccafe.com
MARCH 11, 2013
Social networking. Social/Sharing. Add a class name to buttons, forms, quotes, etc. Create your own social network. free enterprise social network. Great for visualizing work of product development. Social Commerce. Social CRM. Social Inbox. Social Leverage.
Startup Lessons Learned
JULY 9, 2009
All the good domain names were taken, all the good ideas were being implemented. If Id bought just a handful of the "best of the rest" domain names that were available at the time (for a whopping $70 each), I probably could have just retired right then. Almost all of them got scooped up by pre-IPO Google this time.
Startup Lessons Learned
OCTOBER 7, 2008
If necessary, consider doing this under a different brand name than the one you are wedded to using. If the rating in the App Store is based on usage, I am sure those popular social networking applications are sure to be in the top and the hot seat always. Dont do PR upfront, dont put out a press release.
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