Startup Lessons Learned

SEPTEMBER 18, 2008

All I see is a name, an icon, a price, the developers name, and a review star-rating. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps. I cant really tell.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 13, 2009

Who doesnt want to see their name in print? Start with a five-dollar-a-day SEM campaign. Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. the most sensible SEM advice Ive read - discussed in the context of a real situation. Founders push for it. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68