Advertising Wants to be Measurable – An Investment Thesis
Both Sides of the Table
FEBRUARY 21, 2010
They know that a call will lead to a higher conversion rate and a better chance to cross-sell products leading to higher average order values. So the “lead generation market has emerged where people sell CPL (or cost per lead). It turns out the advertisers want you to call, too. I hope to see ya there.
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