article thumbnail

How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. Indeed, it is often in constant competition with PPC for budget. PPC is comparable to a speedboat — fast, agile, and quick to pivot but, as it requires constant refueling, it can soon get expensive.

SEO 147
article thumbnail

What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

MicroData , as defined by Wikipedia, is a WHATWG HTML specification used to nest metadata within existing content on web pages. RFDa or Resource Description Framework in Attributes is another format that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within web pages.

SEO 28
article thumbnail

How Startups Can Benefit from a Dedicated SEO Agency

The Startup Magazine

SEO – Search Engine Optimization for Online Marketing By optimizing content, website structure and technical elements, SEO agencies help startups improve visibility, increase lead generation, and establish authority. While SEO takes time, the long-term return on investment makes it a strategic choice.

SEO 88