Remove Lean Remove Product Development Remove Stealth Remove Viral
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30 Entrepreneurs Reveal Their Favorite Disruptors

Hearpreneur

One of the most important lessons entrepreneurs can learn from Dropbox is to adopt the lean start-up methodology and start. Their innovation lay not just in their product, but their viral video marketing campaign involving slamming raw eggs on their mattress to show that they wouldn’t break due to their mattresses’ high-tech cushioning.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. The Lean Startup Intensive is tomorrow at Web 2.0. A very interesting strategy.

Demand 167
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16 Common Mistakes Young Startups Make

mashable.com

How many entrepreneurs opening words are about how stealth their project is, followed by a 10-page NDA to hear word one? Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral. Services dont spontaneously go viral. Guarding The "Big Idea". I was totally guilty of this back in the day.

Cofounder 111