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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Sales and marketing costs.

Cost 255
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Sales and marketing costs.

article thumbnail

The Cost Equation for a Startup is Better Than Ever

Gust

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more.

Cost 139