Remove Lean Remove Salary Remove SEM Remove Small Business
article thumbnail

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Print your own collateral and marketing materials until the business is rolling. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Sales and marketing costs.

Cost 255
article thumbnail

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Print your own collateral and marketing materials until the business is rolling. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Sales and marketing costs.

article thumbnail

The Cost Equation for a Startup is Better Than Ever

Gust

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Print your own collateral and marketing materials until the business is rolling. As a rule of thumb, you should double every employee’s salary in estimating employee costs, so less is more. Sales and marketing costs.

Cost 139