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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

I was recently approached by Fast Company to comment on “crisis management&# at startups in the wake of the Airbnb “ranksackgate&# story. My golden rule of public relations is that “if you don’t shape your story somebody else will.&# What are the teachable moments? We see this in politics all the time.

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When Your Boss Is… Your Dad: 6 Tips For Navigating Fine Line Between Personal & Professional Life In Family Business

YoungUpstarts

Still, I have managed to build a satisfying career, help grow our company and maintain a loving relationship with my dad. She is responsible for the company’s marketing, public relations, and CSR programs nationally and across Vietnam’s 63 provinces. I discuss this in more detail in my new book, Competing With Giants.

Vietnam 189