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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

And we wanted a head of global marketing. I wanted them to have a market lead before others could try and build what Ethan was working on. And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough. With a benefit to both consumers and merchants.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? and who had biz reasons for wanting to remain stealth.”. -

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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. calcalist ].

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.