ConversionXL

JANUARY 14, 2020

But the classic approach of researching new keywords then writing articles for those that match your domain strength doesn’t work for all sites. Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. User intent + Jobs-to-be-done = a match made in heaven.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

JUNE 2, 2022

If the account matches your personas (whether that’s based on company size, operational processes, or expected deal size), then you can justify cost-intensive ABM approaches (like personalized gifts). Do this by creating Scrum-style squads with individual contributors from each department working together on specified accounts.

Marketing 100

Marketing Campaign Email Sales 100

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Well they’re already burning, so I would suggest as you move toward a paid model, at the same time, you start diligently building a network of alliances with people who already have a good reason to promote your service. And if you did make one that was kind of like these three, in that vertical, you’d be awesome.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208