Steve Blank

article thumbnail

Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Audience(s), Message, Media, Messenger. Select the media you want the message to be read/seen/heard on. These are very different audiences, each requires its own messages, media and messengers. Step 3: Media. Media means the type of communications media each audience member reads/listens to/watches.

Marketing 310
article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR.