Why Content Marketing Evaluation Should Start With A Good Plan And Research
YoungUpstarts
MARCH 18, 2016
by Kim Keller, APR, content marketing specialist with Wasp Barcode Technologies. Just like any other marketing or public relations effort, content marketing should start with a plan. Use review sites to see what their customers have to say. It begins with the simple question, “What do you want out of this?”.
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