Why Content Marketing Evaluation Should Start With A Good Plan And Research
YoungUpstarts
MARCH 18, 2016
by Kim Keller, APR, content marketing specialist with Wasp Barcode Technologies. Just like any other marketing or public relations effort, content marketing should start with a plan. Kim Keller, APR is a content marketing specialist with Wasp Barcode Technologies and an adjunct journalism professor at the University of Memphis.
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