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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Resumes are noisy: The name at the top may suggest gender and ethnicity. PR professionals and marketers have recognized the potential value of that proxy and shoved their leaders into the spotlight. What about Acadia National Park? Or Monroe, Montana?

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34 Educational Resources for Aspiring Entrepreneurs

Up and Running

When you’re ready to launch a startup, the name of the game is research. This online course, offered by the University of Pennsylvania, is an eight-week course designed to educate you on the healthcare laws. See Also How to Do Your Own PR If You Can’t Afford to Hire an Agency. So, we did the work for you. Edison Nation.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * Marketing/Communications/PR. Pennsylvania. Pennsylvania. and the impact of those for our traffic.” Publishing Technology. Job Function.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. ConvertKit faced backlash when they announced a planned name change to “Seva.” Those apologies often have their origins in lesser mistakes. Not everyone agrees.

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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

I was chatting to the people actually from the bar via Twitter DM and they sent me photos and they told me all their names and they described exactly what happened. Eric Ries : Well, you have a domain name in a website. The domain name I have, tell me where to point the A records. It's some of the top PR people in the world.