How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
How much do you know about Philadelphia, Pennsylvania? Resumes are noisy: The name at the top may suggest gender and ethnicity. PR professionals and marketers have recognized the potential value of that proxy and shoved their leaders into the spotlight. What about Acadia National Park? Or Monroe, Montana?
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