Business Apologies: What You Should (and Shouldn’t) Do
ConversionXL
JANUARY 21, 2019
When a United Airlines passenger was “dragged” off a flight , CEO Oscar Munoz initially issued a PR-driven, tick-the-checkbox apology: As public resentment grew, Munoz followed up with another, more candid mea culpa: 6. ConvertKit faced backlash when they announced a planned name change to “Seva.” This was not a corporate decision.
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