Remove Networking Remove PPC Remove Public Relations Remove SEM
article thumbnail

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. How to Master PPC Targeting and Choose the Right Ad Platform.

Channel 118
article thumbnail

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Further Reading.