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[Review] The Rise Of The New East

YoungUpstarts

Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods. Most Muslim consumers are also younger than those belonging to other religious groups.

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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

A brand’s sales pitch is of little to no importance to Millennials. Reynolds Wrap didn’t spend money on advertisements, better shelf placement, new slogans, or new product development. This system benefits parties on all sides of the sale. Millennials want more from their brand’s incentives and rewards as well.