Brandanew

article thumbnail

Place Branding: 3 Unique Storytelling Projects For Branding A City

Brandanew

New York: New York, unlike Paris, had to build the brand from scratch and yet it has been incredible successful. The “I [heart] New York” campaign was a huge success and so was the more recent “NYC Work”. A small of their parts that adds up to make New York what it is. source: Wolff Olins ).

New York 100
article thumbnail

Social Trends Podcast: Building Quality Human Engagement For Your Brand

Brandanew

Emily : I think the Humans of New York is a fantastic example of how to use digital media to tell a story. Through Facebook, Twitter and Instagram, Brandon Stanton created a brand that started with telling stories of people living in New York and then expanded that brand to cover people all over the world and causes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Are Keywords Important For Your Social & Content Strategy?

Brandanew

You could run a low cost hotel in New York and instead of using generic keywords like “hotel” and “New York”, think about using more meaningful long tail phrases like “boutique budget hotel in New York.” ” Think about what your consumers could search for in reality and their search intent.

New York 100
article thumbnail

7 Social Media Events In 2015 Most That You Can Still Make To

Brandanew

Place: New York, New York. It is also a great opportunity for entrepreneurs and marketers to network with some of the influential VPs, managers and other known professionals in the field. Corporate Social Media Summit. Date: June 15 – 16, 2015.

article thumbnail

5 Secret Ingredients to a Remarkable Story Structure

Brandanew

Look at how Humans of New York creates a hook with this post: If you scroll through the comments on the post, you will notice, people waiting to hear what happened next. Tip: How to generate a great headline with a formula. He keeps it simple, tight and authentic.

Audience 113
article thumbnail

7 Types Of Photos Your Social Media Fans Will Engage With

Brandanew

This Humans of New York-esque way telling stories gives the gist of your content to your followers. This forms a picture story that your followers can relate to. . Don’t post photos sporadically, have a set time for your picture posts. Use social media automation to save time and reach your audience.

article thumbnail

13 Storytelling Terms Explained For A Remarkable Brand Strategy

Brandanew

Another great example of visual storytelling is the Humans of New York project. A great example of amazing data visualization is this project on fracking here. Look at the power of how this data is able to move and engage the audience! Each picture is an insights into your own thoughts! What is oral storytelling?

Brazil 100