Place Branding: 3 Unique Storytelling Projects For Branding A City
Brandanew
AUGUST 7, 2015
New York: New York, unlike Paris, had to build the brand from scratch and yet it has been incredible successful. The “I [heart] New York” campaign was a huge success and so was the more recent “NYC Work”. A small of their parts that adds up to make New York what it is. source: Wolff Olins ).
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