Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth.

Early Stage 380

Early Stage Stealth Marketing Startup 380

VC Cafe

SEPTEMBER 27, 2010

million to date and has managed to sign partnerships with some of the web’s leading video publishers. With verticals such as web, gaming, mobile and desktop software, utest has managed to tap into the vast market of companies that don’t have in-house QA teams. SimpliVT , a new venture in stealth has raised $9.2

Software Review 138

Software Review Venture Capital Technical Review SEM 138

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. The Lean Startup Intensive is tomorrow at Web 2.0. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It’s still in stealth but plans to make announcements soon. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284