Oman Product Sales Viral 
Mike Michalowicz
SEPTEMBER 16, 2012
I don’t care how great your website is, or how fantastic your customer service is, or all the amazing features of your product – if you don’t advertise to the right people at the “right time” (loosely interpreted as “all the time”) you’re screwed. Microsoft did that to launch Windows and it went viral. Thanks to Eula M.
The Startup Magazine
OCTOBER 5, 2018
Describe your product/service in 10 words or less: Connects like-minded solo travelers in their 30s and 40s. Lee instantly recognised the value of my idea and we started brainstorming our first adventure products that very evening. That was a creative launch move and good lesson on how to create media buzz around your product.
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