“AirB&E” and Disaster Response for Consumer Startups
Gust
SEPTEMBER 13, 2011
The company was savaged by critics for its initial mishandling of the incident; reportedly, she got little response or assistance until she published a blog post on the subject, which spread virally and became a serious embarrassment to the company. (I Speed of response can be critical when a PR disaster like “Ransackgate” strikes.
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