Remove Public Relations Remove SEO Remove Social Network Remove Webinar
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Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

Here are your channels to choose from: Search Engine Optimization (SEO) – This includes on-page SEO and off-page SEO tactics aimed to help you bring in organic traffic from search engines. Public Relations – This includes activities aimed at receiving coverage in traditional media outlets.

Channel 57
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Why Networking With Bloggers Is an Essential Marketing Tactic

Duct Tape Marketing

As blogging continues to expand and content marketing becomes a foundational element of marketing for every industry, the need to connect with other bloggers goes far beyond that of a public relations tactic. Blogger outreach is a crucial aspect of your SEO and link networking activity.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing. The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner. The PR Masterclass : How to develop a public relations strategy that works!

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. Even better, these assets are easy to share via email and across social media, ensuring maximum visibility. Use free trials of social media and content marketing tools before you buy. Best of all?

PR 139
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The Single Most Potent Marketing Tactic of All

Duct Tape Marketing

For many businesses content in the form of blog posts, educational webinars and how to eBooks is the primary way that prospects and customers move through a business on the way to becoming raving fans. Public Relations – This includes activities aimed at receiving coverage in traditional media outlets.

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60 Ways to Screw Up the Customer Experience

Duct Tape Marketing

Networking – How you network, where you network and who you are in conversations with, are all part of your brand. Networks – What social network you choose to engage in, and how deeply you choose to participate matters. Are they treated special?

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Lead Generation – A Complete System

Duct Tape Marketing

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.