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Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

Referral Marketing – This includes intentional word of mouth activities, viral tactics, and intentional referral generation (should be a must for any business). Public Relations – This includes activities aimed at receiving coverage in traditional media outlets.

Channel 57
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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing. Further Reading.

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. Even better, these assets are easy to share via email and across social media, ensuring maximum visibility. And, the better and more useful the content you create, the more likely it will be to go viral.

PR 139
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The Single Most Potent Marketing Tactic of All

Duct Tape Marketing

For many businesses content in the form of blog posts, educational webinars and how to eBooks is the primary way that prospects and customers move through a business on the way to becoming raving fans. Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

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Lead Generation – A Complete System

Duct Tape Marketing

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. This applies to cross-channel leverage as well.