mashable.com
OCTOBER 11, 2011
Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Determine which demographic — and therefore, which publication — would be interested in your startup. Then research which journalists at that publication cover the vertical in which your startup or its news would fall.
blog.expensify.com
APRIL 24, 2012
It’s like arguing against vertical software. As much as I love Linux (and would love to make it my primary OS across all of my development systems), it simply lacks the market share necessary to warrant the investment of my efforts. Consult your public relations team before posting about things your clearly do not understand.
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