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[Review] Social Marketology

YoungUpstarts

Let me now highlight some of the book’s salient concepts: Managing the Team : Similar to “herding cats”, social media units can be managed like “scrum teams” where work is broken into small chunks with specific tasks assigned and monitored daily. Adequate training is a must for the social media team.

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Lessons Learned: The lean startup

Startup Lessons Learned

I would add -- think of your development and running your business like a PM/Developer uses Agile or Scrum in software development. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

Lean 168
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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

There are several ways to make progress evident - the Scrum team model is my current favorite. If you have a true cross-functional team, empowered (a la Scrum) to do whatever it takes to succeed its likely they will converge on the result quickly. When its receding, we rescope. Do you have a spec?

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You don't need as many tools as you think

Startup Lessons Learned

Heres something I can relate to: We used assembla for subversion, scrums, milestones, wikis, and for general organizational purposes. Scrum reports would come in once a month, nobody was actually responsible for anything. We had all the tools in place but we didn’t actually practice agile development.