A Smart Bear: Startups and Marketing for Geeks

APRIL 12, 2010

When they hear about a new social media craze they cringe in agony, desperately hoping it's a passing fad and not another new goddamn thing they'll be aimlessly paddling around in for the next decade. Google was the 11th major search engine, not the first. But most people are creatures of habit.

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Technical Review Software Review Engineer Search 243

A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

Google's search algorithm was just better, therefore they won the eyeballs, therefore they were able to monetize. Google has spent hundreds of millions of dollars on their search algorithm, the single biggest focus of the company even today, a decade after they decided that was their One Thing. Personal authority.

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A Smart Bear: Startups and Marketing for Geeks

AUGUST 4, 2015

Example: SEO, where the top three search results receive nearly all the traffic. Counter-Example: Social Media. bidder, and the few companies who get the good slots will get the vast majority of the clicks, whereas the other companies cannot get enough clicks to materially impact their sales.

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A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

Not many search terms have that many impressions even over 3 years. Yet another answer might be developing a digital following through social media, email lists, blog posts, eBooks, and so on. That’s a lot of impressions! So already our estimation is showing that standard advertising might not be a plausible strategy.

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A Smart Bear: Startups and Marketing for Geeks

MARCH 22, 2010

Or Dave McClure releases a silent-but-deadly outside a Menlo Park Starbucks and a social media company gets funded in Boston. Students performed word-searches from random words. Or, updating for modern-day relevancy, Naomi Dunford pounds a curse word into a Wordpress and Brian Clark makes $172. source ).

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Madagascar Sales Viral Argentina 227

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 29, 2010

If you're betting the entire business on getting traffic through search results, at any moment a competitor or the platform itself could oust you. Unlike Twitter, where social media marketing consultants don't care which Twitter clients are most popular. Some things look like scary platform lock-in but aren't really.

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