Steve Blank
NOVEMBER 23, 2012
Reading stories about the success of Facebook or blogs about the secrets of SEO might make you feel smarter, but it’s not going to make you more skilled. Building a company in all its complexity is computationally unsolvable. There’s no shortcut for getting your hands dirty.
Steve Blank
APRIL 30, 2009
New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)
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Steve Blank
APRIL 15, 2011
This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).
Steve Blank
AUGUST 5, 2013
What if you could think like an expert on any topic in a matter of minutes, instead of after hours of inefficient web browsing? We hoped to start acquiring customers mostly through responsible, focused SEO, where we would target a variety of high-value search terms and provide relevant, useful content to users.
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