Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). 2010 Net Income: $8 million. Kayak Software Corporation.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. But not, ever, in aggregate.]. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

DECEMBER 9, 2014

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. It helps you when you’re investing in a marketing program even though what ad spend or what cost of acquisition you’re comfortable with. I’ll say that one more time. This is number one.

Small Business 95

Small Business Finance Forecast Metrics 95