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The one metric that matters

StartupCFO

If you’re an individual contributor at a growing company capturing lots of data, how do you know what metrics matter?

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In a market less focused on hard metrics sales growth feels amazing and validating. Gross margin positive != If you can’t raise — you’re dead.

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) is Conversion Rate. Smart power, of smart metrics.

The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

Depending on the type of business you operate, the metrics you monitor will differ. In-depth details related to how this metric is calculated.

Five Recruiting Metrics Every Founder Should Track

View from Seed

The resume-to-interview metric is simply a measurement of how many resumes startups review for each person interviewed.

How Many Metrics Do You Need to Run Your Startup?

Instigator Blog

One of the concepts we’re pushing hard in the Lean Analytics book is the One Metric That Matters (OMTM). Picking the metric is hard.

Top 4 Content Marketing Metrics

Duct Tape Marketing

Top 4 Content Marketing Metrics written by Alex Boyer read more at Duct Tape Marketing. Here are the top 4 content marketing metrics to follow.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Compound metrics are everywhere. Ready?

Demystifying Churn: Measuring and Benchmarking this Metric

For Entrepreneurs

As every SaaS entrepreneur knows, churn is one of the single most important metrics in determining the day to day health of the business. Despite the importance of this metric, measuring, tracking and benchmarking churn often. SaaS Metrics Startup Help churn SaaS SaaS churn

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric.

Use Milestones and Metrics to Turn Planning into Business GPS

Up and Running

Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. 2. Ready for the best email marketing campaign metrics? Not true. Sorry. 3. Behavior.

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

It is very important context. [It will be critical that you are familiar with what a metric is and what a dimension is. What is a metric? ].

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Mobile content consumption, behavior along key metrics (time, bounces etc.) And again, a custom set of metrics. Amazing, right? Step 2.

500Startups: Cohort Metrics For Startups

Ask The VC

Dan isn’t a VC, but is a super-mentor for 500Startups  and is the Co-Founder of Flowtown , But more importantly, he’s written two excellent blog posts on Cohort Metrics. Don’t know what a Cohort Metric is? Cohort Metrics Part 1: Plain English. Cohort Metrics Part II: Aged Groups.

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Metrics which must be tracked include number of leads, conversion rates by lead stage, velocity, growth rate, and total lead database size.

Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? Use these metrics rather than hide them.

The 5 Types of Metrics Every Small Business Must Track

Duct Tape Marketing

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. Money. Scorecard. Conversion.

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. That metric is tied to a KPI.

5 SEO Metrics Small Businesses Should Prioritize

Duct Tape Marketing

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. photo credit: Keyhole. Bounce Rate.

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The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. The Funnel. Cost Per Acquisition. Churn.

5 metrics every marketer should be watching

The Next Web

You can always rely on Einstein to give good quote. Tweeting, posting, uploading videos; that’s the easy part.

Fashion Metric Builds a Strong Data Science Team in Austin

SiliconHills

Fashion Metric is working to solve the problem of ill-fitting clothes by employing data science. It does this by simply asking a few questions online and then processing that information through […] The post Fashion Metric Builds a Strong Data Science Team in Austin appeared first on SiliconHills. Austin Fashion Metric

Why Metrics Get Worse With Scale

Seeing Both Sides

One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

The most important metric for Customer Success

Guy Nirpaz

Daily Active Users – DAU is the most important metric for Customer Success and user engagement. Making the Metrics Actionable.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. So, great metric.

Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. Thats the essence of actionable metrics. Of course not.

Sabrina Parsons, ‘Small Business Owners, Start Tracking Your Financial Metrics’

Up and Running

The most simple financial metrics are the most important to keep track of. Why manage by metrics? What metrics do you track?

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. this is a non-trivial challenge.

5 Customer Retention Metrics Your Business Can't Afford to Ignore

Fresh Inc.: The Staff Blog

Where customers are concerned, there are a few key things you absolutely need to know

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

7 Marketing Metrics Worth Obsessing Over

Duct Tape Marketing

present these as seven metrics worth obsessing over. 1) Total Community Membership – To me this is a measure of all the social number stuff.

Advanced Metrics for Content Marketing Experts

Duct Tape Marketing

Advanced Metrics for Content Marketing Experts written by Alex Boyer read more at Duct Tape Marketing. Metrics MatricsTotal Time Reading.

The Most Important Metric for Customer Success – Part 2

Guy Nirpaz

So what are the metrics for success in this business? And indeed these metrics are important. Simple and genius at the same time.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) That is why I love this metric. Hurray!").

Work on your worst metric

The Equity Kicker

’ That caused me to pause and think for a while because they’re all important but knowing where to focus is essential to a CEO.

Why Should You be Tracking Your Metrics?

Duct Tape Marketing

Why Should You be Tracking Your Metrics? My response is always the same: I ask them “Why don’t you track your metrics?”

Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Project the future.

Facebook Admits It Exaggerated Ad Metrics

Fresh Inc.: The Staff Blog

"Some are overstated, some are understated, but most importantly, none are billable metrics," Facebook's advertising boss said in an email