Remove .Net Remove Burn Rate Remove Churn Rate Remove Revenue
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The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

If you’re running a subscription business , you’ll want to track churn rate, monthly recurring revenue, lifetime value, and so on. Direct costs show up on the Profit and Loss Statement and can be subtracted from revenue to calculate the gross margin of a company. What Is Net Profit? What Is Cash Burn Rate?

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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Many startups focus on growth (instead of profits) and often need to track KPIs that may be different from those used by established businesses: Burn rate : indicates the company’s negative cash flow or how quickly it’s spending money. Activation rate: measures how many visitors are engaging with your website or app. Sales KPIs.

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Is Your Startup Tracking the Right Metrics?

Up and Running

The other thing that they’re going to ask you is average revenue per account or per user or per customer. You need to understand how much money is brought in by each individual account or user when looking at the overall revenue. Then churn rate, like I talked about, churn rate will directly affect your lifetime value.

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