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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. Attribute it all to the Facebook campaigns. What matters is: 1.

Metrics 165
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How to Become Your Own Boss in 2015 (Webinar Recap)

Up and Running

You want to make sure that whatever you’re designing your business around that it actually has a profit center and a paying customer. You are going to have to make sure that you get your money and giving somebody a discount for paying you net thirty is crazy. Look at it like this, does the world need another graphic design company?

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5 Critical Tips to Reduce Your Business Taxes This Year [WEBINAR]

Up and Running

Earlier this month I hosted Ryan Clower, a CPA from the accounting firm M. I am a CPA, down here certified in the great state of Texas and really just stoked to be here. These are state designations. Same thing with net profits or net losses. I’m excited to be here. Here’s the reason why.

.Net 85
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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

It’s designed for small and mid size companies and it all started based on a focus of the employees. Our slogan is, “We heart employees,” and everything that we do is designed around usability for the employees. Three, I’m a book keeper, accountant or CPA and other. We’re a time tracking system.