Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. Attribute it all to the Facebook campaigns. What matters is: 1.
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