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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Focus offline conversations on high-value points of differentiation. In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. Using someone’s preferred learning style is beneficial to their educational development.

Marketing 124
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Although studies of screen reading show no difference between reading from screen and from paper ( Dillon, 1992 ; Bernard, 2001 ), there could be some validity to this argument. Letter differentiation and rate of comprehension in reading. Sans serif are better on the web. Ergonomics , 35(10), 1297-1326. Gaultney, V. Mills, C.B.,