1992 B2B Metrics Technical Review 
ConversionXL
MAY 1, 2019
Trend lines aren’t impressive if they track metrics that appear distant from business goals. In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.
alexpoole.info
AUGUST 14, 2012
In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.
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