The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster
ConversionXL
MARCH 17, 2016
Considering that between 40% and 60% of your free trial users will never come back to your software after signing up, it’s no valid strategy to “hope” some will come back and magically become loyal users. I recently wrote a case study about proposal software Bidsketch and their use of drip emails. The Classroom Likability Experiment.
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